Competitions can in fact be a very valuable advertising method for the dental/cosmetic medical industry.
And there are 3 reasons for that:
1. Your services are pricey, so a prize has a high dollar value. This boosts the variety of participants you’ll likely get.
2. Individuals who enter your contest will certainly think of your company the next time they need your solutions (even if they do not win).
3. Individuals who do win will certainly return to your company (if their experience is excellent) for any kind of follow-up care or with a family member. It’s far simpler to keep going to a dentist or surgeon you like than locate a brand-new one you don’t know anything around.
Leading Idea: My recommendation is to have several victors for your dental/cosmetic clinical competition. It increases your participant’s belief that they’ll win (which boosts entry rates) and also you’ll get more people via the door that will become loyal customers.
Cosmetic & Oral Competition concepts:
Hand out dental care or cosmetic medical therapy prior to Valentine’s Day. My recommendation would certainly be to develop 2 contest web pages – one which targets males (“Shock her on Valentine’s Day!)” and one which targets her (“Give him a shock on Valentine’s Day!”).
Target involved ladies on Facebook. Offer a pre-wedding treatment (teeth lightening, wrinkle elimination, etc) approximately your picked dollar value.
Run a “back-to-school” or “before College” contest providing totally free oral therapy. Target moms and dads of 8-18-year-olds around August. Think about 2 various contest pages: one with a young child grinning as well as one with an older teen.
Hand out a “Golden Years” cosmetic treatment. Target males and females on Facebook who are 55+ to be sure you don’t lose your cash.
Run competition teeth whitening treatment. Think about running a conventional contest similar to this a couple of times a year. Simply be sure to exclude your previous contest participants from your target audience on Facebook.